5 Ways To Repurpose Posters For Social Media Content

Welcome to another weekly edition of Leapfrog Scientist!

This week’s newsletter explores creative strategies for expanding your personal brand by leveraging the wealth of content generated from your participation in scientific conferences. Specifically, we will dive into the concept of repurposing materials such as posters and presentations— assets that you have meticulously crafted for academic audiences— into compelling social media content that resonates with broader online communities.

Scientific conferences serve as invaluable platforms for showcasing your expertise, research findings, and contributions to your field. However, the impact of your work doesn't need to be confined solely to the conference attendees. By repurposing conference materials into social media content, you can extend the reach and influence of your personal brand far beyond the confines of the conference hall.

We'll explore creative ways to transform dense scientific content into engaging and digestible social media posts. From crafting visually striking infographics that distill key findings to recording short teaser videos that provide snapshots of your research journey, there's a myriad of opportunities to captivate and educate your online audience.

Moreover, repurposing conference materials for social media not only amplifies your visibility but also enhances your professional brand. By presenting your work in a more accessible format, you position yourself as a thought leader who is committed to sharing knowledge and engaging with diverse audiences. This not only fosters greater recognition within your field but also opens doors to new opportunities for collaboration, networking, and career advancement.

The 2024 Annual Meeting of the Society of Toxicology (SOT) is just around the corner, and for those of you attending, preparations for posters or presentations are underway. Within these scientific presentations lies valuable personal branding material that extends far beyond the audience directly engaging with your work at the event.

Prior to attending the conference, share on LinkedIn a preview of your presentation or poster. Share details such as presentation titles and images, or offer a sneak peek of your poster, along with the option to provide copies post-conference—a fantastic way to include those unable to attend.

And while you can absolutely repurpose your posters to make a fashion statement like these ideas below, that’s not exactly the focus of this newsletter.

Let’s explore five effective strategies for repurposing science conference content into engaging social media posts.

1. Infographics. Transform text into visuals. Create an infographic highlighting the key findings of your poster. Use simple visuals, charts, and concise text to convey the main points in short, easy-to-understand, and effective posts. Multiple infographic posts can be created from one poster. You can highlight salient findings represented in a separate graphic for easy sharing on platforms like LinkedIn or Twitter.

   💡Infographics get more traffic and shares than text only posts, yet they remain largely underutilized by scientists.

   

2. Teaser Videos: Generate short video clips using text and images from your poster. These snippets offer bite-sized introduction to your topic, enabling viewers to request more information or access your full poster. Teaser videos can summarize your research question, key methods, and main findings. Whether you record yourself discussing the poster or utilize AI for professional video creation, these videos enhance engagement. Check out the link below for a comprehensive guide on leveraging AI tools to expedite video production.

   💡Posting YouTube videos showcasing your poster enhances SEO and facilitates easy sharing across various social media platforms.

   

   AI Multimodal Video Generators and Clip Editors | LinkedIn

3. Visual Slides. Carousel posts have gained popularity as an effective way to engage on LinkedIn. LinkedIn carousels are swipable document posts that allow you to share multiple slides or pages within a single post. Convert the content of your poster into a series of visually appealing slides. Each slide can focus on a specific aspect of the research, such as background information, methodology, results, and conclusions. You should aim for eight slides in your carousel. Remember, a well-crafted carousel post can make your content stand out and engage your LinkedIn followers effectively!

   💡The LinkedIn algorithm considers each scroll or click to view the next slide as an engagement. More engagement means your post is more likely to be shown to other LinkedIn users. They provide increased visibility and more organic reach compared to other posts.

   

   LinkedIn Carousel Post Guide 2024 [How to Create & Post] (subhashkashyap.com)

4. Quote Graphics: Extract impactful quotes, notable statements, or thought-provoking questions from your poster, and juxtapose them onto visually compelling graphics or relevant images within your research area. This fusion of text and imagery not only enhances visual appeal but also stimulates engagement with your audience. These quote graphics serve as attention-grabbing snippets that can be shared across diverse platforms. By presenting your key insights in a visually appealing format, you effectively communicate the essence of your research while enticing viewers to learn more about your work.

   

5. PowerPoint Poster Recordings: Create a dynamic PowerPoint presentation based on the content of your poster, utilizing the record function to narrate each slide. This approach provides an accessible avenue for individuals to engage with your research, effectively offering a guided tour of your poster's key points. By verbally elucidating the information on each slide, you provide context, insights, and explanations that enhance comprehension and retention.

   This interactive presentation format not only facilitates a deeper understanding of your work but also accommodates diverse learning styles. These narrated presentations became popular during COVID with the rise of virtual conferences. Great examples can be found on the CORESTA and Altria Science websites.

For additional inspiration, explore the blog below for tips and tricks on transforming scientific content into engaging social media posts.

Thanks for reading, and I hope you found valuable insights on how to effectively share your poster on LinkedIn. I know I plan to incorporate some of these concepts into my upcoming LinkedIn posts following the Society of Toxicology conference. Stay tuned for more updates and practical tips on leveraging social media to maximize the impact of your scientific endeavors and grow your personal brand.

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Chat soon,

Bonnie